Netflix has just officially launched the New & Popular tab for TVs, which it’s been testing for quite a while now, and it comes with a new section meant to keep users looking forward to upcoming shows and movies. The new row marked “Worth the Wait” will show members what’s coming to the streaming service in the next 15 to 365 days. It also gives them a way to set a reminder for any show or movie that catches their eye way ahead of their release.
Netflix already has a Coming Soon section within New & Popular and as its own tab on mobile, but it only shows titles arriving on the platform within the next week or two. As Variety notes, the new feature was most likely designed to convince subscribers to keep paying for a membership even if they don’t watch as much anymore or even if nothing interests them at the moment. Some may find it easier to just keep their memberships instead of cancelling and signing up again at a later date, after all.