Days after Regal announced the indefinite closures of their movie theaters in the U.S., we now know what will happen to their Unlimited subscription program, launched last July. The good news is that if you’re a subscriber, you won’t be paying for movies you can’t see (or losing rewards you can’t redeem)—but you can’t cancel these contracts early, either.
Effective immediately, no payments will be taken for monthly Unlimited subscribers. Unlimited membership can still be used through the end of the day on Thursday, Oct. 8, after which all Regal theatres will be closed. Monthly contracts will be extended by the number of days theaters are closed and will activate again automatically upon reopening. Subscribers looking to cancel early are out of luck as they will remain signed up for a full year—“monthly” subscriptions only become truly monthly after the upfront one-year commitment that was part of the original contract expires.
Annual subscriptions are also frozen, and there’s no option for early cancellation before the one-year term expires. As with monthly subscriptions, your contract will pick up again when theaters reopen.
Regal Crown Club credits, rewards, and GEM statuses
Subscribers may have received expiration notices for rewards on their Regal app, but the company says that any RCC credits, rewards, or GEM statuses that expire while their theaters are closed will be returned back to customers prior to reopening. Future credit expiration dates will be extended by the amount of time theaters are closed, plus 30 days.
Any birthday rewards that expire during the closures will be reinstated when theaters reopen. Additionally, if your birthday falls during that time, your birthday reward will be loaded directly to your Regal Unlimited subscription prior to theaters reopening.
Will Regal survive?
Of course, all these subscriptions and rewards could be off the table if Regal files for bankruptcy, which is a real possibility. Regal’s owner Cineworld is highly leveraged, having reported a loss of $1.6 billion since April 1, and has claimed “no certainty” about its future. Unfortunately for subscribers, there’s not much to do right now except wait and see what happens.
If you have more questions about your Unlimited subscription, you can contact Regal here.